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SAS Institute and HP launch global data warehouse initiative Offering powerful business-intelligence capabilities in customer-relationship management environments SAS Institute and Hewlett-Packard Company today announced a global initiative designed to leverage the new HP 9000 V2500 Enterprise Server in joint data warehouse solution offerings for customer relationship management (CRM). These CRM solutions, featuring the HP 9000 V2500 Enterprise Server and SAS� software and services, offer customers a scalable source of powerful data warehousing solutions spanning all major industries. "Together, HP and SAS Institute offer a range of data warehousing solutions, from department-based NT data marts to enterprise environments, requiring the V2500 with scalable computing architecture (SCA) technology," said Janice Chaffin, general manager for HP’s High Performance Systems Division. "With the V2500, HP is focused on delivering decision-support solutions to customers who have large amounts of data that require a business-critical computing architecture. With SAS Institute software, we can apply a suite of business-intelligence techniques beyond standard reporting methods, and quickly return the results for effective and efficient customer management." As part of HP and SAS Institute’s ongoing CRM efforts, the two companies will leverage the exclusive SAS Institute and HP Data Mining Discovery Centre as a key service component for their world-class CRM product offerings. This collaborative initiative, a powerful fusion of hardware, software, advanced analytical methodologies, and technical and business consulting expertise, is based in a central facility at the SAS Institute world headquarters in Cary, N.C., in the United States. The centre now features HP’s high-end V-Class configuration, which allows for application tuning and scalability testing using terabytes of data. "We’ve had a lot of success in the CRM market with joint wins with Fortune 500 financial institutions," said Glyn Read, SAS Institute’s Marketing Director. "Our CRM customers are doing very compute-intensive decision-support and data warehousing projects with enormous amounts of data. The new V2500 from HP gives them the type of scalable architecture for large computing problems – large issues that really require hardware technology allowing for maximum headroom and performance." SAS Institute and HP have joint R&D efforts under way to maximize and take full advantage of the V2500’s new scalable computing architecture, 440MHz processor speeds and higher I/O capacities. R&D activities include performance enhancements and optimization of SAS Institute’s Enterprise Miner� data mining software on a variety of high-end V-Class server configurations. The results will allow HP and SAS Institute to continually offer the optimal, highest-performing data-mining technique tailored to a customer-specific environment.